Central Kota Kinabalu is often referred to as Kota Kinabalu City Centre or the Central Business district (CBD) or simply Downtown KK and is on the narrow coast overlooking Gaya Island. This is where most hotels, travel agents, transportation bases and most of the action are found. Most of the city centre lies on reclaimed land due to a shortage of land in the area, as it is blocked in by Bukit Bendera (Signal Hill).