Seminyak is a beach town in South Bali north of Legian and Kuta. The next town north of Legian, Seminyak is more upmarket with mostly luxury accommodation and fashionable high-end restaurants and bars. The atmosphere is much more sophisticated and laid-back than Kuta, and the beach in particular is quieter during the day. Seminyak is also the high end spa and boutique shopping capital of Bali. Nowhere is the upscaling of Bali more obvious than here.